evaluation question five

EVALUATION QUESTION 5
How did you attract/address your audience?

In the previous evaluation question i described, in detail, my target audience, and am now going to discuss how i attracted and addressed the audience. In order to find out about the target audience i had looked at UK Tribes website. To fulfill the task of addressing the target audience, i used ideas from both my target audience and UK Tribes to attract customers of the target audience, and others of a similar target audience, however, i mainly focused on the target audience and their ideas for this magazine.

I used certain images, which would attract the target audience, and would relate to the music genre of the music magazine. As you can see from the above images, the model was dressed to attract my target audience which i had discovered using UK tribes which was the Townies. By looking at the UK tribes website, I was able to discover, what the Townies are like, and how they like to act and dress. This then helped me to make my magazine seem attractive and appealing to this group. As you can see from the above images, the model is dressed in as if she was "on a night out" looking dressed up, with a full set of makeup, and hair done nicely, as if she was going out on a Friday night. I made my model look like this, in order to represent the pop genre, and how most artists in this genre dress. In all four images, the model comes across as confident, as she gazes straight into the centre of the camera.

As you can see from this image which is the chosen image for the front cover, Ruby Sullivan is a young, pop solo artist, who has recently come to fame, and recently released a new album. Personally, my friends are the type of people who would be interested in an artist like Ruby, as they enjoy listening to music similar to the music which "Ruby creates". The way which Ruby is dressed, and her confident posture, resembles the pop genre perfectly, and attracts the target audience, as many will see themselves when looking at Ruby.

Similarly, another aspect of my music magazine, which may attract my audience, is the use of topics which appear on the contents of the music magazine. The topics are all relevant to the pop genre. For example, all the artists featured in this magazine are all of the pop genre, such as Lady Gaga, J-lo and Beyonce. By including these artists in the magazine, it will help to attract the target audience, as the artists they enjoy listening to, and hearing about are featured in the magazine.

Similarly, the use of font and colour scheme throughout the magazine may also attract the pop genre target audience. Stereotypically, the audience of the pop genre, generally like the use of bright colours such as pink. Which is why i have included this colour throughout the magazine, and as the house style. The use of pink was including throughout the magazine as a house style, as it represents a girly pop magazine which i am creating.

When creating the double page spread I was sure to make it, appealing to my target audience, as this would be the main reason they would purchase the magazine, to read the article. I was sure to include an image of a "pop star" and to keep the article relevant to the pop genre, throughout.

Similarly the mode of address and use of language throughout the article, on the double page spread, were direct to the reader. As i was writing to a Townie audience, i did not use "slang" or swear words as these did not seem appropriate for my audience, from what i had researched on UK Tribes. Instead, I used a mush more polite, however informal language, which was relaxed and more like a casual conversation.