evaluation question four

EVALUATION QUESTION 4
Who would be the audience for your media product?

In order to discover the target audience for this media product, i chose to do some research into youth research. To do this, i researched some information on UK Tribes. Whilst on the website, I found a variety of different youth groups, however, it took me a while before i found the youth group which related to my music magazine. The closest audience for my pop genre which I found was, The Townies. The Townies are known for sticking to mainstream, such as pop genre, and not breaking away from the status Quo. This tribe is also describes as being the core of the British population. This tribe are often very interested in Celebrities, and soaps, however the key cultural driver is socialising.

This is a friend of mine Kayleigh. She listens to music of the pop genre, such as sugerbabes, Leona Lewis, and Britney Spears. She also told me she enjoys watching and listening to Smash hits, on the music channels.

Similar to this photo, kayleigh likes to dress for parties and nights out, with extensions, and make up to dress herself up. I asked kayleigh what she thought of my music magazine, she informed me that:

"I'd proberbly buy this magazine, as it includes all of the music artists which i listen to, it also looks really appealing, and attractive"

I also believe Kayleigh is the perfect example of my target audience, because of her age. My music magazine is aimed at young people between the age of 16 and 25. With all of this in mind, i think that kayleigh is a perfect example of my target audience.

I believe that Q magazine and smash hits, share a similar audience to my music magazine, as both of these magazines are aimed towards mass audience, rather than a neish market. Similarly, these music magazines use a similar genre of pop within their magazines, which their audience enjoy. Therefore when creating the music magazine had to include artists of the pop genre, which the audience would enjoy.

Example of pop music which my target audience enjoy listening to.